Yesterday I wrote about the new surroundings I am fortunate to find myself in. I am also exploring new ways of helping creatives tell their story and gather an audience. Whether it’s musical artists through Family Records (more news here soon), craftspeople through GNTLMN, or visual artists through a new project with my friends over at WeTransfer.
Starting this month I am curating* WeTransfer’s “Featured Artists” program. I will handpick photographers, illustrators, graphic designers and others^, whose work will be featured as large wallpaper art on WeTransfer for a three week period. The art clicks through to the artist’s website, leading to roughly 1.5K/2K new visitors, per day. It’s my hope that this will lead to new clients, commissions, and a growing audience for the artist.
WeTransfer is an Amsterdam based online file-transferring platform. A simple, secure and free tool to send files from A to B, up to 2GB per file. They’ve been around since 2009 and have 15 million monthly active users, including lots of creatives. Five percent of all wallpaper advertising goes toward supporting the creative community, which amounts to 200 million views per month. They’re putting some numbers on the board.
Note: Incomplete submissions will not be considered.
- A link, not an attachment, to a single JPG image, exact dimensions 2560 x 1600 pixels.
- Your name
- A link to your website.
- Your Twitter handle
- Two recommendations for other artists you are friends with that you think would make good candidates for a feature, for me to check out. Must include their email address, and a website link.
Email: art AT thefamilyrecords dottttcom
Having grown up in an artist household with a photographer father, a painter grandfather and an overall “this weekend we’re going to a museum”-style family, I couldn’t be more thrilled to peruse and select art. Excited to finally be working on a project with my friend Nalden.
^Note that I can also select charities, new startups, and musicians, as long as there is stunning full-screen artwork to do the talking, visually (no sales pitch writing on the art).
* I dislike buzzwords and because of that what the word “curating” has become. If you have a better word for me to use I’ll be glad to hear it!
` If you send me an attachment instead of a link, I will send an army of angry toddlers your way.