As we’re setting up for next year’s Wakey!Wakey! single and album release I’m doing a ton of reading on nerdy topics like data-mining, data-driven marketing, pattern detection and more. In the process I’m learning a ton about how valuable traffic and data are in marketing music. Wired recently posted this video interview with Topspin Media’s Ian Rogers on “Why Letting iTunes Own Customers Is a Bad Idea.” No shots at iTunes in any way, just an interesting couple of points on retaining your own sales data. More posts on this topic coming, with actual applications and theories.
Using Data Analysis In Music Marketing
No Comments | tags: data, marketing | category: Music Business