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In my vision of the Music Industry near-future artists will be entrepreneurs, and Major Labels and future music companies will turn into investment companies, and both will relate in a similar way as technology start-ups and venture capitalists do. Paul Graham is a partner at venture capital firm Y Combinator, and has funded more than [...]

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For years now major labels and publishers have pointed at illegal file-sharing as the primary cause for plummeting record sales, and spend much of their time trying to eliminate this problem, expecting sales will bounce right back to pre-Napster days. But how likely is that scenario, if we look at the situation from a business [...]

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In our previous article we spoke on Individual Customers and their needs, and today we’ll tackle the other main category of customers for artists: Corporate Customers. Artists like the Black Eyed Peas have become tremendously successful by understanding and serving the corporate market well. Corporate customers are much more practical in their needs than Individual [...]

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Last week we focused on answering the questions “Who Are Your Customers, And What Are Their Needs?” We identified a few basic core needs, and what they mean to your customer, and in this week’s article we have matched up these core needs with different categories of product an artist can offer to fulfill these [...]

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Business Truth: A successful business provides a product or service that satisfies a customer need. The above goes for cars, therapy, food, coffee, accounting, chocolate, but also for concert tickets and recorded music. If customers don’t need or desire your product, you don’t have a viable business model. Ikea fulfills a need for cheap furniture [...]

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