In his latest newsletter Bob wrote the following: “As for rights holders protesting that music has been devalued… The public thinks a buck a track is too much, unless you’re a casual consumer. And you can’t make your numbers with the infrequent buyer, that’s why airlines have rewards programs, they want to entice and retain [...]
Bob Lefsetz On Subscriptions (Indirectly)
December 31st, 2009 · 1 Comment
Tags: Old Posts On Past Activities
An Ongoing Relationship With Customers
December 20th, 2009 · 7 Comments
Many brands want deep and long-lasting relationships with their customers. Social media makes these interactions even more likely, because it encourages customers to speak up and to connect. Seth just blogged the above as part of, yet another, insightful post on consumer marketing. As we prep the upcoming Wakey!Wakey! release for next February/March, and continue [...]
Tags: Music Business