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{ Wesley Verhoeve }

Music PR Pt. 2 (Or What Not To Do)

April 13th, 2010 · 2 Comments

When I first ventured into the music industry I tried to immerse myself in as many facets of the business as possible. One that I explored early on was writing columns and interviews for a few online publications and providing the accompanying photography. My e-mail soon made it’s way onto countless pr blast lists, and I [...]

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Tags: Music Business

Music PR: Are We Focused On The Wrong Things?

February 11th, 2010 · 3 Comments

One of the more frustrating aspects of the traditional music business is PR. Every artist, manager and label wants to have that New York Times piece, that Pitchfork review, and all the other usual suspects. Whether it be as validation for their ego that what they do is important, or straight up to spread the [...]

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Tags: Music Business

Lowry ‘Love Is Dead’s PR Campaign

November 7th, 2008 · No Comments

Lowry‘s Love Is Dead has been out for 3 months digitally and a week physically and we’ve been running into an interesting wall PR wise. Our press agent is the very reputable Press Here and the album is truly great. I’m not even saying that because I’m biased. It’s just really, really good. However, we’ve [...]

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Tags: Old Posts On Past Activities