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Inspired by both my re-read of Timothy Ferriss‘ book The 4-Hour Work Week*, and a lot of recent reading and writing about customer retention, I just created the following auto-responder for all orders that come in from the Family Records store: Hello! Thank you very much for purchasing some music from the Family Records store. [...]

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When marketing is done right, it’s focused on providing the customer with something that enhances his or her life. It’s solving a problem for them, sometimes before they know they have one. When marketing is done right, it’s not a bother, it’s a service. Photo via LL.

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As we’re setting up for next year’s Wakey!Wakey! single and album release I’m doing a ton of reading on nerdy topics like data-mining, data-driven marketing, pattern detection and more. In the process I’m learning a ton about how valuable traffic and data are in marketing music. Wired recently posted this video interview with Topspin Media’s [...]

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As you know Seth Godin is one of my main inspirations on the business end. Here’s a few lessons I learned from this recent lecture he did at Google. Lessons Learned: Unless it’s providing food or shelter, we’re giving people a story they can tell themselves. What’s your story? Being remarkable doesn’t mean being beautiful [...]

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