This week we made it to a major milestone at Family Records, when our artist Wakey!Wakey! made it to the #1 position on the Soundscan Heatseeker chart for new artists. (Grateful and honored!) For those of you unfamiliar with Nielsen Soundscan, it’s a corporation that collects and analyses music sales information from retailers (on and [...]
The Post-Soundscan Era – Metrics That Matter
May 27th, 2010 · 9 Comments
Tags: Music Business
Using Data Analysis In Music Marketing
November 2nd, 2009 · No Comments
As we’re setting up for next year’s Wakey!Wakey! single and album release I’m doing a ton of reading on nerdy topics like data-mining, data-driven marketing, pattern detection and more. In the process I’m learning a ton about how valuable traffic and data are in marketing music. Wired recently posted this video interview with Topspin Media’s [...]
Tags: Music Business