In previous posts I’ve written about the lessons learned in the restaurant and food world, and how we can apply them to the music business. I came across another one recently, and it’s perhaps the simplest and truest concept of all. Chef Anthony Bourdain states:
If there’s a new and lasting credo from the Big Shakeout, it’s this: people will continue to pay for quality. They will be less and less inclined, however, to pay for bullshit. - A. Bourdain
This is the new axiom of being a product-based company in the new age of engaged and empowered customers. Interestingly it was also the old axiom. We’re about to exit the short period between the old and the new. The period where mass media allowed for genius marketeers to sell “bullshit” by the boatload. This period will be over soon, and in many ways it already is. Enjoy and please continue to push companies to see its truth reflected in their bank accounts.
Related Reading: