Billboard Magazine just published a very interesting interview with EMI Publishing’s Jon Platt, in which he drops lots of interesting bits of knowledge. Somewhere in there though he also either believes the hype or tries to help perpetuate a myth when commenting on Drake’s radio success. Lets assume this industry veteran know what’s up. This is classic music industry BS and spinnery:
“Look, how do you explain a guy who had no record deal and puts out a mix tape that he chose to give away on the Internet? At that point, his story was supposed to end. But the way he chose to market himself through the Internet worked like a charm. It kept going further to the point where a song from that mixtape stood up as a hit. Kids began requesting it and radio knew it was in its best interests to play that song. And now, 12 weeks later, this kid has a No. 1 record.”
A few inconvenient truths Jon forgets to mention:
- Drake was already being managed by Hip Hop Since 1978, who also manage Lil Wayne, Kanye West,Young Jeezy and other top tier stars.
- Had been doing shows with Lil Wayne and others.
- Was a star on Canadian TV already through his part in DeGrassi.
Recently 50 Cent shared his thoughts on Drake’s “buzz” as well, as comparisons to his own entry into the mainstream are being made. Curtis believes that Drake, is getting a push from the music industry, unlike himself when he was unsigned.
“When you hear a song on the radio it means it’s being worked,” he explained. “Ain’t nothing there just because, enough for it to be playing every hour on the hour. That song is being worked like he’s on a label. You know I’m sure Sylvia Rhone or Universal — they’re spending money to get the record played. They got the public feeling like its just happening.”
I’m not trying to say Drake isn’t a very talented young artist, but lets keep it real on the business end. Sure it was in the radio stations’s “best interest to play that song,”, but not because the kids were calling in folks. Video of the 50 Cent interview below. Check out the original interview here. That was one of the few pieces of BS included and the rest was great.