The lovely folks over at Smart Money magazine asked me a few question as part of their “8 Lessons Bands Can Teach Your Business” story and I recounted some Casey Shea and Wakey!Wakey! stories. Worth the read! They asked a bunch of other folks to comment as well, they all came up with interesting answers, and Sarah Morgan was able to make sense of it all. A quick excerpt below, full article here.
A successful artist who will stand out in a crowded marketplace should always be thinking about how each song and album helps create a brand. Verhoeve says he encourages the artists he works with to think about creating an album with an overall theme, message or story that reinforces the band’s brand. Casey Shea, an artist who works with Family Records, often makes short videos for the web that deal with the issues of the day – videos that might seem irrelevant to creating and selling music, but that help him reach out to new audiences online.
“It doesn’t really matter what he talks about in those videos; what you’re getting is Casey,” Verhoeve says. “It’s just a way to extend the brand and try to get it in front of as many eyeballs as possible.” (full article here)
