Comments on: Hospitality In The Music Business http://www.wesleyverhoeve.com/hospitality-in-the-music-business { Wesley Verhoeve } Tue, 07 Feb 2012 13:07:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: A Music Industrial Revolution (Or, Out With The Old, In With The New) http://www.wesleyverhoeve.com/hospitality-in-the-music-business/comment-page-1#comment-6484 A Music Industrial Revolution (Or, Out With The Old, In With The New) Thu, 08 Jul 2010 01:44:07 +0000 http://www.wesleyverhoeve.com/?p=2685#comment-6484 [...] Setting the Table: The Transforming Power of Hospitality in Business by Danny Meyer - Am I really recommending artists, managers and other music biz folks read a book about hospitality and starting successful restaurants? I sure am! Full of lessons in customer service, pro-active community building, and more this book is required reading for anyone that has customers. (Amazon) (Related Reading: Hospitality In The Music Business) [...] [...] Setting the Table: The Transforming Power of Hospitality in Business by Danny Meyer – Am I really recommending artists, managers and other music biz folks read a book about hospitality and starting successful restaurants? I sure am! Full of lessons in customer service, pro-active community building, and more this book is required reading for anyone that has customers. (Amazon) (Related Reading: Hospitality In The Music Business) [...]

]]> By: wesleyverhoeve http://www.wesleyverhoeve.com/hospitality-in-the-music-business/comment-page-1#comment-4605 wesleyverhoeve Tue, 26 Jan 2010 16:47:17 +0000 http://www.wesleyverhoeve.com/?p=2685#comment-4605 Excellent point and that's exactly the way I think people should handle a situation like that. You probably were able to turn disappointed big fans into even bigger fans by showing them you appreciate them that much. People can forgive mistakes, but only if you say sorry. Great mini case study! Excellent point and that’s exactly the way I think people should handle a situation like that. You probably were able to turn disappointed big fans into even bigger fans by showing them you appreciate them that much. People can forgive mistakes, but only if you say sorry. Great mini case study!

]]> By: seth http://www.wesleyverhoeve.com/hospitality-in-the-music-business/comment-page-1#comment-4604 seth Tue, 26 Jan 2010 16:36:32 +0000 http://www.wesleyverhoeve.com/?p=2685#comment-4604 Have you read further into the book yet? Its true, hospitality is incredibly important in the music industry; not only with cultivating a community for fans from the start, but with keeping them happy and admitting when you've made a mistake. For example, we as a team recently had a big miscommunication with vinyl pre-orders on the Jukebox the Ghost vinyl bundle. Tons of our most supportive fans ordered the vinyl right away , and were expecting a signed copy before the holidays - but dude to communication problems with management / the distributor / the merch company, the band's most loyal fans were incredibly dissapointed by receiving the vinyl in January ( and some didn't even get the autographed copies they had been promised ) What did we do? We learned a lesson from Mr Meyer and made sure to be hyper-hospitable; by sending these fans special unreleased tracks, promising autographs at shows, sending some a special 7", and offering tickets to shows in their cities. This wasn't the band's fault at all, but we wanted to make sure that the fans felt appreciated. There would be no music "business" without the fans! If you keep them happy, they'll keep coming back. Its ok to admit when you've made a mistake - just fix it and make the outcome even better. Have you read further into the book yet? Its true, hospitality is incredibly important in the music industry; not only with cultivating a community for fans from the start, but with keeping them happy and admitting when you’ve made a mistake. For example, we as a team recently had a big miscommunication with vinyl pre-orders on the Jukebox the Ghost vinyl bundle. Tons of our most supportive fans ordered the vinyl right away , and were expecting a signed copy before the holidays – but dude to communication problems with management / the distributor / the merch company, the band’s most loyal fans were incredibly dissapointed by receiving the vinyl in January ( and some didn’t even get the autographed copies they had been promised )

What did we do? We learned a lesson from Mr Meyer and made sure to be hyper-hospitable; by sending these fans special unreleased tracks, promising autographs at shows, sending some a special 7″, and offering tickets to shows in their cities.

This wasn’t the band’s fault at all, but we wanted to make sure that the fans felt appreciated. There would be no music “business” without the fans! If you keep them happy, they’ll keep coming back. Its ok to admit when you’ve made a mistake – just fix it and make the outcome even better.

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