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	<title>Comments on: Freedom Of Choice</title>
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	<description>{ Wesley Verhoeve }</description>
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		<title>By: Wesley</title>
		<link>http://www.wesleyverhoeve.com/freedom-of-choice/comment-page-1#comment-5192</link>
		<dc:creator>Wesley</dc:creator>
		<pubDate>Mon, 01 Mar 2010 16:21:37 +0000</pubDate>
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		<description>Mike,

Thought it&#039;s a slightly different area, I think you make an excellent point here. Definitely agreed! Some destinations are there to facilitate discovery (Pandora, radio), while others are there to channel the previous discovery process into a monetized fine-tuned choice.

W</description>
		<content:encoded><![CDATA[<p>Mike,</p>
<p>Thought it&#8217;s a slightly different area, I think you make an excellent point here. Definitely agreed! Some destinations are there to facilitate discovery (Pandora, radio), while others are there to channel the previous discovery process into a monetized fine-tuned choice.</p>
<p>W</p>
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		<title>By: MikeM</title>
		<link>http://www.wesleyverhoeve.com/freedom-of-choice/comment-page-1#comment-5187</link>
		<dc:creator>MikeM</dc:creator>
		<pubDate>Mon, 01 Mar 2010 04:35:26 +0000</pubDate>
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		<description>I know the point is to focus on the negatives of choice because we all understand the benefits. But I think a more important question is deciding what areas are most important to have choice in and how to manage those choices most efficiently. 

Take music - people DO want choice, they just don&#039;t know how or can&#039;t find the time to find what they want. That&#039;s why sites like Pandora are some popular and important.</description>
		<content:encoded><![CDATA[<p>I know the point is to focus on the negatives of choice because we all understand the benefits. But I think a more important question is deciding what areas are most important to have choice in and how to manage those choices most efficiently. </p>
<p>Take music &#8211; people DO want choice, they just don&#8217;t know how or can&#8217;t find the time to find what they want. That&#8217;s why sites like Pandora are some popular and important.</p>
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