A few weeks ago I was fortunate to see Seth Godin speak in person for the first time. My friends at Creative Mornings hosted Seth as the speaker for their May event, themed Backwards. As a long-time reader of Seth’s blog and books, my expectations were high, but they were certainly outperformed. The lecture covers [...]
Entries Tagged as 'Marketing'
May 20th, 2013 · No Comments
March 25th, 2013 · 2 Comments
The Fader publisher and friend Andy Cohn recently tweeted the below. I couldn’t help but remember this sentiment when I came across two examples of loudly awful product placements. consumers know the difference and call bullshit on these big checks handed out to the biggest stars to rep products they’d never use or buy — [...]
January 24th, 2013 · 2 Comments
“Knowing how things work is the basis for appreciation and is this a source of civilized delight.” – William Safire Some companies keep their entire process secret, while others have come to see the benefits of sharing the creation and manufacturing of their products with their customers. I believe that sharing a company’s process helps [...]