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In the previous article I took a big picture approach to look at why a record label, manager or lawyer might want to invest in a band and helping them become successful. The most important aspect of a project was determined to be the people involved, and the relationships between them. Below I will further [...]

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In my vision of the Music Industry near-future artists will be entrepreneurs, and Major Labels and future music companies will turn into investment companies, and both will relate in a similar way as technology start-ups and venture capitalists do. Paul Graham is a partner at venture capital firm Y Combinator, and has funded more than [...]

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Physicist Richard Feynman is one of my favorite people and teachers ever, and his book Surely You’re Joking, Mr. Feynman! (Adventures of a Curious Character) is one of my favorite autobiographies. This week Jason posted a short interview clip, in which Feynman rails against the idea of a group of people awarding one of their [...]

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(Written on June 24, 2012) Man, I remember what the music industry was like in 2010. It was still recovering from 1-2 punch of the Great Fraud of the 1990′s and the Digital Disaster of the 2000′s, but some light was already visible at the end of the tunnel. I’m so glad to see how [...]

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The alienation of the music buying public was set into motion by the general disdain and lack of customer service coming from major labels during the last few decades. As far as the labels were concerned they bestowed the public with their heavenly products, to be bought sound unheard, and en masse. If the customer [...]

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This week we made it to a major milestone at Family Records, when our artist Wakey!Wakey! made it to the #1 position on the Soundscan Heatseeker chart for new artists. (Grateful and honored!) For those of you unfamiliar with Nielsen Soundscan, it’s a corporation that collects and analyses music sales information from retailers (on and [...]

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For years now major labels and publishers have pointed at illegal file-sharing as the primary cause for plummeting record sales, and spend much of their time trying to eliminate this problem, expecting sales will bounce right back to pre-Napster days. But how likely is that scenario, if we look at the situation from a business [...]

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In our previous article we spoke on Individual Customers and their needs, and today we’ll tackle the other main category of customers for artists: Corporate Customers. Artists like the Black Eyed Peas have become tremendously successful by understanding and serving the corporate market well. Corporate customers are much more practical in their needs than Individual [...]

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When going over our monthly Family Records digital revenue statements the first thing I tend to look for is quantity of sales per retailer. Meaning, how big is the check each individual retailer sends us, and whose is biggest. Looking at quantity helps me answer a few questions: Which Digital Retailers Should I Pay Most Attention [...]

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Last week we focused on answering the questions “Who Are Your Customers, And What Are Their Needs?” We identified a few basic core needs, and what they mean to your customer, and in this week’s article we have matched up these core needs with different categories of product an artist can offer to fulfill these [...]

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