In his latest newsletter Bob wrote the following:
“As for rights holders protesting that music has been devalued… The public thinks a buck a track is too much, unless you’re a casual consumer. And you can’t make your numbers with the infrequent buyer, that’s why airlines have rewards programs, they want to entice and retain their good customers, those who fly tens of thousands of miles a year.”
Which is not only true, it also strengthened my belief that the post I wrote on creating an on-going relationship with your customers, though subscriptions, has us on the right track. Note that Bob doesn’t actually say this in his article, and has written many times on how he is not a fan of rental, but I am interpreting it this way. Bob did recently change from being ownership minded to denouncing ownership over streaming after experiencing Spotify which offers a rent-like service. Just for clarity purposes, the subscription model I propose is not rental oriented, but ownership focused. Read about it here.