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Everyone needs to watch this video of Derek Sivers narrating the famous video of one crazy dancing guy inspiring a huge crowd. Great insights on what it takes to start a movement. Taken from his TED Talk yesterday. Find the transcription here. Key take away points: Remember the importance of nurturing your first few followers [...]

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One of the more frustrating aspects of the traditional music business is PR. Every artist, manager and label wants to have that New York Times piece, that Pitchfork review, and all the other usual suspects. Whether it be as validation for their ego that what they do is important, or straight up to spread the [...]

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Pricing strategies for music are always in flux and tend to not provide a lot of clarity for customers. For a while iTunes made it pretty clear that one track would retail for $0.99, and an album would typically cost $9.99, but the majors pushed their way into more flexible pricing, and more and more [...]

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The Maney Continuum states that successful companies always make a strategic choice between providing convenience and fidelity. Domino’s Pizza and Amazon deliver convenience, Le Bernardin and Strand deliver fidelity. There is a significant different in how you can price your product or service based in which direction you pursue. Another way to look at this [...]

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Jason Fried was interviewed by Big Think on his software company 37Signals and the way they operate their business. As you may know I have a bit of a business crush on 37Signals and am an enthused user of their Basecamp product. Below I’ve noted down some points I found useful and translated them for the [...]

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At the famed TED conference psychologist Barry Schwartz analyses the effect of the freedom of choice on people’s happiness and estimates that choice has made us not freer but more paralyzed, not happier but more dissatisfied. Something that always comes to mind when I think of the incredible over-saturation of the music market, particularly since [...]

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