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In his latest newsletter Bob wrote the following:
“As for rights holders protesting that music has been devalued… The public thinks a buck a track is too much, unless you’re a casual consumer. And you can’t make your numbers with the infrequent buyer, that’s why airlines have rewards programs, they want to entice and [...]

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When marketing is done right, it’s focused on providing the customer with something that enhances his or her life. It’s solving a problem for them, sometimes before they know they have one. When marketing is done right, it’s not a bother, it’s a service.

Photo via LL.

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Many brands want deep and long-lasting relationships with their customers. Social media makes these interactions even more likely, because it encourages customers to speak up and to connect.
Seth just blogged the above as part of, yet another, insightful post on consumer marketing.
As we prep the upcoming Wakey!Wakey! release for next February/March, and continue to work [...]

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The folks over at 37 Signal’s Signal vs. Noise just posted a great analysis on lessons that can be learned from Danny Meyer’s success with his Shake Shack burger spots in NYC. They’re nicely in line with the theories from 37 Signal’s great “Getting Real” book. Read the original article here, and my translation for [...]

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Doing It Wrong
Having worked within the great dark machine called “Major Labels” for a few years, I’m familiar with their endless layers of bureaucracy, red tape, out-of-touch-ness, and an overall bad attitude towards the people that support music. The great disdain, or the lack of care, for true mavens, those that podcast, write blogs, make [...]

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I have recently re-discovered my love for metrics. I love organized numbers and facts indicating where, in comparison to others around, we find ourselves, and using this information to better position our products and artists. Learning, testing, comparing, improving. We need metrics to do so. Last night was a big testing experiment for Family Records’s [...]

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Today Heidi, a college student hoping to work in the music industry, wrote me a note telling me she was a fan of the things we do at Family Records. She also asked if I had any direction or tips for a young person like herself to help break into the music industry on the [...]

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